Kurt Buesching

Capabilities

A capability is the ability to perform or achieve certain actions or outcomes through a set of controllable and measurable features, functions, processes, or services.

Strategy

These days your web site needs to be more than just an online brochure. We can show you how to make your web site part of a complete marketing and communications platform.

UI/UX

We design interfaces and experiences that help users find what they need and act on that information. Regardless of the complexity of the application we can help improve it.

CMS/DAM

The use of Content and Digital Asset Management is changing the way business creates and shares information. We work with multiple platforms as well as our own custom tools.

Analytics

The beauty of all this technology is the ability to track, record and report on anything and everything. Custom dashboards make understanding that information more intuitive.

Work

A specific task, duty, function, or assignment often being a part of some larger activity.

Having started out setting lead type on a letterpress in high school and working my way through traditional graphic arts processes up to the digital techniques used today I believe that I bring a unique perspective to the digital projects I’m involved with.

Here are a few projects I’ve been fortunate enough to be a part of over the last few years as both a freelance designer/developer or as the director of a team of digital professionals on either the client or agency side of the project.

In some cases the designs have been updated but the basic layout/structure/information architecture I developed remains. This is just a small sample of the work I’ve done – for more information feel free to contact me.

Portfolio

Chevy Detroit

Design and development of a highly customized dealer and vehicle inventory search tool in addition to front end development.

FCA Employee Hub

Design and development of LumApps site for FCA North American employees including migration of legacy data and content.

DetroitIsIt

WordPress blog developed to highlight events, locations and people in Detroit with a focus on the arts and entertainment.

Food Service Safe

Complete redesign of previous WordPress site including class registration, ecommerce and online self-quiz integration.

SISCO

Complete redesign of corporate site and development of site layout from design provided by client agency.

Pacific Sporting Arms

Complete redesign/migration of the web site to WordPress including WooCommerce for online product inquiries.

Superior Contact

Clone and migration of an affiliated WordPress site for use with a new business opportunity recently launched by the client.

Operating Engineers 324

Complete redesign of the web site including integration with secure members benefit sections on HIPAA-compliant hosting.

Turbo Grips

Complete redesign of web site in WordPress and integration of shopping cart and class registration components.

123.NET

Complete redesign of new corporate site, development of site photography and content as well as custom MapBox mapping.

Global LT

Moderate redesign of new corporate site, development of site iconography, navigation and taxonomy changes within a Joomla site.

Plex Systems

Complete redesign of corporate site, development of product iconography, UI of product software and digital assets.

HealthPlus of Michigan

Complete redesign of the web site including integration with 3rd party administrative, IT, marketing and CRM platforms.

West Penn Allegheny Health System

Complete redesign of web site and consolidation of multiple domains under a new self-hosted Drupal platform.

A Healthier Michigan

A health and lifestyle blog created for Blue Cross Blue Shield of Michigan to promote healthy living and lifestyles.

About

Curriculum Vitae

Kurt Buesching
LinkedIn

I built my first website in 1993 after working as a graphic designer with the team that went on to start Netscape Communications – the world’s first commercial web browser – back when it was still called Mosiac. I still have a floppy disk with the beta and a hack for using it with AOL.

Since then I have spent the majority of my professional career designing and developing websites, on-line applications, mobile interfaces and all forms of interactive communications channels for the advertising, automotive, healthcare and software industries.

In the last few years I have worked at Strive Creative as Front End Developer and most recently at RIIS LLC as a contractor assigned to Verizon NBI as a UI/UX and product development consultant focusing on designing cutting edge technology for the next generation of IoT devices.

Academia

Graduate of the Wayne State University School of Fine and Performing Arts.

Adjunct Professor at the College for Creative Studies in Detroit from 2005-2014.

Experience

Employment

RIIS LLC

2021-2022

UI/UX Consultant

UI/UX and product design research and consulting for Verizon NBI focusing on robotics and IoT interface design.

Strive Creative

2019-2021

Frontend Developer

WordPress theme and component development and Google Marketing Cloud integration.

Creative Circle

2017-2019

Contract UI Designer/Developer

Contract employee for various clients of Creative Circle

College for Creative Studies

2005-2015

Adjunct Professor

Digital Arts instructor teaching undergraduate design classes in Web Site Interactivity and Advanced Web Design.

Èlevait

2014-2017

Owner

Freelance consulting, design and development.

Real Integrated

2013-2014

Director of Digital

Direct the Digital team at full-service advertising agency including client and agency projects via web, social and other digital mediums.

Plex Systems

2012-2013

Web Communications Manager

Manage internal Digital group within marketing department, UI/UX via R&D group (F5).

Duffey Petrosky

2007-2012

Technology Manager

Manage agency Digital team within full-service advertising agency. New business development and pitch work.

Awards

2015 American Web Design Award Winner
Graphic Design USA Award for Best Websites – oe324.org
(Operating Engineers 324)

2014 eHealthcare Leadership Awards
Gold Award for Best Overall Internet Site – HealthPlus.org
(HealthPlus of Michigan)

2012 eHealthcare Leadership Awards
Silver Award for Best Physician Directory – WPAHS.org
(West Penn Allegheny Health System)

2011 Communicator Awards
Health Website – aHealthierMichigan.org (BCBSM)
Business to Consumer Website – WhatsMyAQ.com (Chrysler)
Employment Website – MiPerfectJob.com (State of Michigan)

2011 Hermes Creative Awards
Gold Award for Best Website Overall – MiPerfectJob.com (State of Michigan)

2010 eHealthcare Leadership Awards
Gold Award for Best Web 2.0 Site – aHealthierMichigan.org (BCBSM)
Silver Award for Best Interactive Site – aHealthierMichigan.org (BCBSM)

2008 Hermes Creative Awards
Platinum Award – Kellogg’s Online Store (KelloggStore.com)

2008 Summit Creative Awards
Silver Award for – DIA Online Store (DIAShop.org)

2005 eHealthcare Strategy and Trends
Best e-Business Site – Oakwood.org (Oakwood Healthcare)

2005 Hospitals & Health Networks
100 Most Wired Hospitals & Health Systems – Oakwood.org (Oakwood Healthcare)

2000 Modern Healthcare Magazine
Best Hospital Web Sites – Medformation.com (Allina Healthcare)

KURT BUESCHING

DESIGN | DEVELOPMENT | DIRECTION

AWARD WINNING CREATIVE & TECHNOLOGY